As NOOA’s Director of Strategy, Culture and Innovation, Lydia La Ferla focuses on business development, marketing and collaborative partnerships for the East Coast Region. Lydia brings three decades of professional experience in mentoring, advising, and advocacy for global sustainability strategies. She has worked with C-Suite executives, operational business unit managers, NGOs, governments, and multilateral institutions to humanize the business experience through thought leadership, strategic collaborative ecosystems, and hands-on mentorship. Lydia’s work is grounded in the belief that fully embracing innovative, digital technological tools to encourage behavioral change is the key to transforming the 21st century business landscape. Accelerating this change through collaboration will improve the quality of life for present and future generations.
Lydia La Ferla is Founder and Principal of La Ferla Associates, LLC, a boutique consulting practice offering market entry strategy and business facilitation services since 1993, primarily for start-ups and small to mid-sized companies engaged in sustainability, mentoring, and women’s entrepreneurship.