NOOA’s International Expansion Boosted By Successful Crowdfunding

This winter TripleWin organized a crowdfunding campaign for its change management platform NOOA. The campaign finished at the end of March and resulted in 82308 euros, which will be used to support growth in the U.S.

Funds from NOOA's successful crowdfunding campaign will be used to support growth in the U.S.

During the Fall 2016 TripleWin was successful at expanding its operations to Chicago through LandInChicago market entry program. It was immediately clear that the demand for NOOA is high and the company got its first customers already during the first weeks there. The funds gathered in this crowdfunding will be used for further launching NOOA in the U.S. markets, building up the local support team and finishing up the methods patent.  The market opportunities in the U.S. are great, since the outside experts have estimated the market size to be over 500 billion dollars.

“Crowdfunding campaign was a great experience and on the behalf of the whole team I want to thank everyone who participated. Originally the idea for crowdfunding came, when we thought of alternative ways to fund the business, which would give everyone who is interested a change to become part of our success story in the U.S.,” explains Tom Grönstrand, the CEO of TripleWin. “Although crowdfunding is fairly new in Finland, we got various-size investments from 42 investors throughout Finland. Additionally we got a lot of positive publicity and visitors to our website.”

Pekka Juujärvi, who is the COO of TripleWin, is also very happy with the campaign. “The problems in change management are well-known and during our discussions with the investors and customers we often hear of their own experiences. It is great to hear, how many agree that NOOA offers something unique that truly solves these issues. The results we have gained in the U.S. also show that we are on the right track and the growth prospects there are promising,” describes Pekka Juujärvi.

Besides growdfunding, the funding will come complemented with investments from couple of angel investors. Further information about that will be published later.



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